Use an SPF Record to Get Your Mail Delivered

Don’t you hate it when you send a customer or client an email, only to hear back from them that they didn’t receive it? You have to ask them if they checked their spam folder, and are embarrassed to hear that indeed, your message has been tagged with that scarlet (pinkish?) letter.

This is not good.

Since Email Center Pro is sending mail on behalf of your domain, some servers are going to think this is suspicious behavior, which is why your message may end up with the Viagra ads and real estate offers.

But if you set up a Sender Policy Framework (SPF) record, essentially telling your domain that ECP is allowed to send for you, you’ll find that your emails will get through much more reliably.

ECP help provides detailed instructions for setting up the SPF record. All you need is access to your domain’s control panel, and you should be in business.


6 Comments on this post »

show or hide Comment by SB on 2009-12-14 11:40:48

This would be a really helpful thing if the website was available…
Perhaps you can re-create all this info on your own site?

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show or hide Comment by admin on 2010-01-08 12:29:37

Hi SB,

I’ve checked the link to and it seems to be working just fine.

But just in case you are still having issues with the link:

What is SPF and why is it complicating my life?

Sender Policy Framework (SPF) is an attempt to control forged e-mail. SPF is not directly about stopping spam – junk email. It is about giving domain owners a way to say which mail sources are legitimate for their domain and which ones aren’t. While not all spam is forged, virtually all forgeries are spam. SPF is not anti-spam in the same way that flour is not food: it is part of the solution.

SPF was created in 2003 to help close loopholes in email delivery systems that allow spammers to “spoof” or steal your email address to send hundreds, thousands or even millions of emails illicitly.

SPF is a protocol developed by a group of motivated volunteers, joined by a mutual desire to improve the operation of the internet. It is NOT a commercial product offered by a for-profit corporation. The SPF protocol is being adopted by a growing number of domain hosts and Internet Service Providers (ISPs), and, as in any technology evolution, there will be some bumps on the road. While the people behind this website and the people who have helped develop SPF may be able to help you understand how to solve problems when they arise, they are not directly responsible for the problems you may be experiencing.

SPF today is a relatively young technology. It is not user friendly if you are not familiar with e-mail protocols. We know that and we are working on it, but in the mean time, we are here to help if you need it.

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