Marketing Plan Pro tip: For seasonal promotions, use two years of details

If you’re just starting out with the Duct Tape Marketing System, chances are you will focus most closely on the next 12 months, during which you make marketing integral to all your small business activities.

However, if your business is seasonal, and your marketing promotions include seasonal events, you may want to use the option for planning your second year of sales and expenses in monthly detail, as well.

To check or change your settings:

1. Click the Plan Setup button on the toolbar
2. Click Next until you reach the “2nd year of monthly data” question
3. Click the radio button to select “Yes, include a 2nd year of monthly data in my financials“
4. Click Next
5. Close the Plan Setup

Your Sales Forecast and Marketing Expense Budget table spreadsheets will now include a tab to toggle between 1st Year Planned and 2nd Year Planned forecasts. If you are using the table wizards to fill in your numbers, the wizard will automatically prompt you to fill in the second year of monthly data as you go through it.

Posted on Friday, March 27th, 2009 at 10:51 am within Marketing Plan Pro. You can leave a response, or trackback from your own site.