We’re all sick of spam. But we’re even more bothered when we send a critical email that never gets read, because it’s flagged as spam.
Email Center Pro can’t help you write emails with fewer spam trigger words, but we can help you mark your business messages as authentic – from you, at your domain. Next week, we are adding a new managed email gateway, called SendGrid, to ensure your mail makes it to its destination and doesn’t get stuck in a spam filter.
If you already have an SPF record set up for your domain server, you will need to make a small change to it in order for your email to continue to be sent correctly. Full instructions are below. If you are not using the “Send email as” feature in Email Center Pro, this change is not necessary. If you are using it, but you haven’t set up an SPF record, now might be a good time to do so.
We cannot make this change for you, because it’s part of your domain server setup, not part of Email Center Pro. We recommend making this change by Friday, June 25, 2010. If you have an SPF record set up already, and you don’t add SendGrid as an authorized sender, your mail may be flagged as spam, so don’t hesitate to contact us with questions.
Not sure if you have an SPF Record?
Many mail servers use the Sender Policy Framework (SPF) to determine which mail servers are to be considered “authorized” senders for that domain. If you’re not sure whether you already have an SPF record, here’s a tool you can use to check:
- Click the following link to open the tool: http://www.mxtoolbox.com/spf.aspx
- Enter your domain name into the first box (yourcompany.com)
- Click the “SPF Record Lookup” button
- If your domain has an SPF record already, its current configuration will be displayed
Set up an SPF Record
If you have not set up an SPF record before, you can do it now.
We provide a link, below, to a SPF Setup wizard.
Click this link to open the SPF Setup Wizard: http://old.openspf.org/wizard.html?mydomain=example.com
Add SendGrid (and Email Center Pro) as Valid Senders
In order to list the email gateway as a valid sender, add include:sendgrid.net before ~all or ?all. If you haven’t already added your Email Center Pro subdomain to your SPF record, you should do that now as well, by adding SUBDOMAIN.emailcenterpro.com where SUBDOMAIN is your ECP subdomain (yourcompany.emailcenterpro.com).
The resulting string should look similar to this:
v=spf1 a mx ptr include:sendgrid.net mx:SUBDOMAIN.emailcenterpro.com ~all
where SUBDOMAIN is your Email Center Pro subdomain.
These instructions may sound complicated, but if you have access to a domain control panel, this should be fairly straightforward to set up. We would be happy to help walk you through creating an SPF record and getting it set up in your domain control panel.
Tags: ecp update
Posted on June 18th, 2010 | No Comments »